On September 1, 2009 The Elephant Walk restaurant in Waltham, Massachusetts will begin operating as America's first Benefit Restaurant™.
As a Benefit Restaurant™, The Elephant Walk in Waltham will commit 3% of its monthly sales on a perpetual basis to a different registered 501(c)(3) organization each month.
A Benefit Restaurant™ is not a charity. Rather, it is a for-profit entity that has made a systematic, long-term commitment to to provide financial support to charities - locally, regionally, nationally, and globally.
Of course the impact of a single Benefit Restaurant's giving will be greatest locally and nearly insignificant globally. This is why my ultimate, admittedly audacious goal for Benefit Restaurants is that there be thousands of them, working together to ease the financial constraints limiting the profound good most charities and non-profits are capable of doing.
But we will begin with one - The Elephant Walk in Waltham - where we will prove the Benefit Restaurant™ concept's viability and potential, and will work to grow from there.
Please follow benefitrestaurants.org to follow our journey that begins September 1, 2009!
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